Visitor experience development: VIP keeper encounters, behind-the-scenes experiences, and new revenue-generating attractions that make smart use of your existing collection, spaces, and team.
Most aquariums are sitting on untapped revenue potential — in their existing spaces, collections, and teams. The challenge isn't usually a lack of ideas; it's knowing which ideas will actually work operationally, commercially, and from a welfare perspective.
Aquatic Strategy develops new visitor experiences that drive secondary spend and repeat visits without requiring major capital investment. We design, test, and help you implement experiences that work for your specific site.
As part of our innovation practice, we also develop purpose-built digital tools for aquariums:
RegistrarPro — animal records management software purpose-built for aquariums, replacing spreadsheets and fragmented systems with a single source of truth.
Curious — digital interpretation platform that lets your team create and manage interactive content for visitors, without needing a developer.
These tools are available to all clients, not just those on innovation engagements.
Most aquariums have untapped potential in their existing spaces, collections, and teams. Let's talk about yours — a conversation costs nothing.